04 / FESTIVAL PROGRAMMING
Great Northern
Sauna Village.
Role: John Pederson, co-creator of Great Northern Sauna Village.
Our Sauna Village work began in South Minneapolis, helping launch the mobile sauna movement and bringing thousands of guests together through heat, cold, and rest. We created a place to gather in the heart of winter, turning the season into a reason to come outside.
The Great Northern invited us to bring that experience to its winter festival. The Sauna Village became a gathering place within the festival: a living winter gathering place shaped by thoughtful hosting, a shared bathing practice, and the community that formed around it.
READ THE SAUNA VILLAGE STORY ↗