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THERMACULTURE GROUP / METHODOLOGY & LICENSING

A practice your
venue can carry.

Built to sit at the center of your venue, not alongside it. Training and support shaped around your space and team.

DISCUSS LICENSING ↗
Guests moving through a sauna doorway in warm evening light
THE ROOM & THE PRACTICE

THE METHODOLOGY

Heat.Cooling.Rest.

Thermaculture brings attention to how people move through the experience: the welcome, guidance, pacing, and time between rounds. The methodology grew through years of hosting, from community gatherings to recurring hospitality programming.

The sauna room and bathing practice

01 / THE PRACTICE

A shared approach.

Establish how the Thermaculture practice will be introduced and delivered within your venue.

Guests gathering on the Hewing Hotel rooftop

02 / THE PEOPLE

Prepare your team.

Define the training and preparation your hosts need to guide the practice in your space.

The team together outside in winter

03 / THE PARTNERSHIP

Define the partnership.

Clarify what your team will deliver, what Thermaculture will provide, and how training, standards, and ongoing support will work.

TWO DISTINCT PATHS

Choose how your venue takes part.

THE NAME

Brand affiliation

Affiliate an independent venue with the Thermaculture name. Brand affiliation does not include methodology training.

THE PRACTICE

Methodology licensing

Deliver the Thermaculture practice in your venue, with training and support through the Practice Institute.

We discuss which path fits your property and define the specific scope with you.

A sauna host holding a bucket beside two seated guests
GUIDED SAUNA PRACTICE

EXPERIENCE IN PRACTICE

Developed through
years of hosting.

612 Sauna Society, Great Northern Sauna Village, and Hewing Hotel are places where the practice has developed through working with people.

EXPLORE SELECTED WORK ↗

YOUR VENUE

Let's talk about the practice.

Tell us where your venue is, what it offers, and who will run the program. We will discuss the fit and scope with you.